We Are Authentico

A full-service, multicultural marketing and diversity, equity and inclusion agency, Authentico creates meaningful connections to help brands broaden their horizons and reach their business goals.

We partner with our clients to reach diverse audiences, creating work that resonates and gets results. And we help organizations develop successful multicultural workforce strategies and inclusive learning initiatives.

A Message From Our CEO

Authentico will play off the strengths of Tico Production and Tico Sports and the expertise that we’ve built over the years from a bilingual and bicultural perspective. Our DEI practice begins with workplace, then moves to workforce, marketplace and community. We work with our clients around those four pillars. The essence of the multicultural marketing practice is to meet businesses where they are and reach the market in a true, authentic way. This is a marketplace that most organizations are trying to figure out how to serve better. We’re poised to be a market leader in these spaces, while bringing awareness to minority owned and led companies.

CiCi Rojas
Partner/CEO

“”

With the growth of the multicultural population in the U.S., it’s imperative as a marketing firm that we not only have diversity within the agency but also within our client work.

Charlie TetrickCEO
Walz Tetrick Advertising

Authentico has proven to be an invaluable asset in assisting us with developing our strategic plan. The collaborative nature makes working alongside this agency a seamless experience.

Dr. Canise Salinas-WillichExecutive Director of Equity & Inclusion
Kansas City, Kansas Public Schools

An environment of belonging is essential to our growth and success. Authentico came to us with a plan showing us what gaps existed, where we could improve, and what we needed to do to create real change that would be sustainable.

Dr. Matthew HuesserVice President Cancer Research Administration
Sidney Kimmel Cancer Center, Thomas Jefferson University

Authentico is helping us formalize our journey to becoming a more open, accepting, and nurturing culture for all. They have clearly defined the meaning of DE&I — reducing confusion, adding dimension and focusing our teams on a mission-driven plan of execution.

Bryan HerrmanChief Brand Officer
Walz Tetrick Advertising

Authentico’s genuine passion for diversity, equity and inclusion, combined with their commitment to fostering teamwork, is truly inspiring.

Dr. Canise Salinas-WillichExecutive Director of Equity & Inclusion
Kansas City, Kansas Public Schools

Dr. Andrea Hendricks helped us develop a strategic DE&I roadmap and supports our multicultural marketing capabilities. The Authentico team has put themselves at the center of our mission and fueled our evolution. Our employees and clients are reaping the benefits.

Katy JenningsDirector of Business Strategy
Walz Tetrick Advertising

The team at Authentico are leaders in the DE&I field, easy to work with and truly take pride in the work they undertake. It is a pleasure working with them because at the end of the day I know the job will get done.

Dr. Matthew HuesserVice President Cancer Research Administration
Sidney Kimmel Cancer Center, Thomas Jefferson University

As a partner, Authentico stands side-by-side with our associates in the pursuit of constant improvement for all things DE&I…pushing us all to get real about corporate culture authenticity.

Bryan HerrmanChief Brand Officer
Walz Tetrick Advertising